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GEO: Generative Engine Optimization
Cite Sources, Quotation Addition, and Statistics Addition achieved a relative improvement of 30-40% on the Position-Adjusted Word Count metric.
On GEO-bench (about 10,000 queries), adding statistics, quotations, and source citations raised a page's share of the generated answer by about 30 to 40 percent on Position-Adjusted Word Count. Keyword stuffing did not help and could reduce visibility. Fluency plus statistics was the strongest two-method pair.
Aggarwal, Murahari, Rajpurohit, Kalyan, Narasimhan, and Deshpande. ACM SIGKDD 2024. arXiv:2311.09735.
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